Auto companies look to startups to boost innovation

Posted by Ted Graham on February 12, 2016 . 0 Comments

The Canadian International Auto Show opens in Toronto this week, where car companies will show off their latest visions of the future. If asked to name the most innovative car companies today, what would consumers have to say? Many would point to brands advertising in-car WiFi, or cars with self-driving functionality like the Tesla.

Would General Motors be named? It might depend on whether auto innovation means hot new features or a complete reinvention of the business model. Canadian startups and founders are bringing inventive thinking to the automotive sector in exciting new ways.


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